I gave up on Google Analytics years ago and search my own logs for errors, mainly through Logwatch which sends a nice list of errors and not founds so I can adjust my personal site if a file were missing or more likely a rise in scanners looking for haxkers.php which I can then add to the redirect list to send them off to the the FBI's web site.
Sadly marketing departments have more control over most companies web sites and pretty pictures are more important than functionality.
