Still too low.
Bare in mind the ICO never got near it's maximum fine and continues to low ball even when hundreds of millions of citizens details have been leaked. Do we need to find life on other planets before they start handing out the maximum or does it need to be every single living individual?
There should be a bar where above that you're going to be hammered with a fine which will incense shareholders, that's the only way to impact these global businesses.