Reply to post: Google, Amazon, MS, ads...

Google's Fuchsia OS Flutters into view: We're just trying out some new concepts, claims exec


Google, Amazon, MS, ads...

For sure, the advent of photography changed the way we perceive imagery. The view through the lens -- monocular, limited, incredibly detailed -- became a standard of "reality". The still camera, the movie camera, the television camera, all sang us a song that got inside our heads. The song began to tell us it was really how we see things. Photographs, movies, TV, YouTube: we think they are "real", somehow.

Surveillance and data expand that fake reality. Advertisers look to customize propaganda to fit consumer profiles. This is a quote from "a data scientist" involved in marketing, anonymously referenced in an article in the Guardian: "We can engineer the context around a particular behaviour and force change that way. We are learning how to write the music, and then we let the music make them dance."

The "them" in the sentence is, of course, us.

And so, to Fuschia: if deep surveillance can be inserted in an OS (as Microsoft is doing) then it's even more effective (and invasive) than putting it in browsers and search engines. It's almost like having a spy in your own ... oh, wait, Alexa. Right, we're there already on that count.

But Fuscia is supposedly open source. Can it be forked, cleanly? Perhaps a good strategy for Google is to build a clean, fast, secure OS and then engineer the ecosystem for surveillance rather than embed it in the kernel. Hell, I know nothing about OS design. Tell me if this is all off-base.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon


Biting the hand that feeds IT © 1998–2020