"If you think you might have a gambling problem, you can get some help here.®"
It's only called "Gamble Aware" because "Intentionally Piss-Weak and Transparently Insincere Token Gesture from the Gambling Industry to Stave Off Further Regulation" was too longwinded.
It's quite obvious from the evidence that the industry encourages and exploits problem gambling, regardless of such PR bullshit.