Re: A crazy idea
IIRC he did the fruity coloured laptops and a number of other things which were very good for their day.
But once you have the capacitive touchscreen and the hardware is Good Enough, there really are not many places to go. You've basically got four materials for cases - metal, plastic, glass, ceramic. Every design element you stick on the front eats into usable space. Every button or key increases potential warranty costs. You really don't even have the range of options of a plate or fork designer. Currently all people really seem able to do is add more cameras and make the phone longer.
The 21st century has achieved the remarkable feat, in many fields, of allowing a smallish number of people to become very rich while consuming the thing that made them start getting rich in the first place.