Re: "each company trying its best not to work with the others"
I do my best to promote AI technology/ structuring of texts in life...Despite the fact that all behemoths are against it (and me), plus the Government/CIA. Indeed, it is enough to attach the structured text to the IoT signal and you have received your standard (and privacy).
But I have a hope! There are 8,705 startups and companies listed in Crunchbase today who are relying on machine learning for their main and ancillary applications, products, and services - which means 8,705 structure texts! Indeed, machine learning is impossible without the structuring to synonymous clusters.
Thus I'll certainly win and the new standard with me.