Re: So EE can't now tell its customers to upgrade to a cheaper plan if they've opted out?
You must be a marketing droid. "Why on earth would customers not want to hear about our great deals?!"
If I've opted out then I'VE OPTED OUT! If it means I don't get a reminder to upgrade my phone or change tariff that's my problem. The bottom line here, as TFA points out, "the mobile operator distributed 16.6 million messages to customers..., and 2.59 million of these were to people who had opted out of receiving marketing messages via text.", is that people either didn't consent to the messages in the first place or specifically opted out of them. EE knew this and tried to blag their way out by claiming they were service messages which wasn't the case.