Advertised by morons. Bought by idiots.
Haven't a clue what your wait-a-minute question is intended to mean. As for Leo Burnett Tailor Made, an agency so desperate that it has to pump up its own title and so vacuous as to waste time and money on, er, out-witting Wikipedia isn't one that any self-respecting major client would go near. The stunt it pulled in this instance was actually as nothing to the product placement achieved by the client itself with the BBC's so-called 'news reporters most of whom at one time or another have, by amazing coincidence, appeared on camera in North Face outdoor wear with logo prominently displayed. The cleverness there, as noted by prospective clients, was the company's recognition both of the existence of a mass audience's mass stupidity, and the fact that so many aspirational journalists would realise immediately that getting a degree in Media Studies would never be enough unless one bought the clothing appropriate to that kind of scholarship. As for Leo Burnett Etc Etc indicting itself, it's well known in the industry that if there's one thing more stupid than the client, it's the agency.
Biting the hand that feeds IT
