macjules: Shame they forgot what their consumers want.
Have you learnt nothing from Steve Jobs? The people don' know what they want until you show it to them. And as the fussiest of model consumers himself, he happened to have his finger on the pulse of consumer desires and he was right often enough that one overlooked when he was wrong.
Unfortunately the current incumbent of Apple Inc. (née Computers) is an Operations man. He may be a wizard at process optimisation, but his taste is as grey as his clothing.
I think that the problem lies in the constant need to change the products. I, personally, am of the opinion that most people want a slowly changing (and cheaper) MacBook Pro from 10 years' ago that still works as it did then. They want a pretty OS that doesn't slow down the machine and doesn't make their life any harder. And that applies to Microsoft too.
Rather than trying to make those who bought a MacBook to buy a new one, why not try convincing everyone to buy a MacBook? If it will last for 10 years and if Apple will look after it, it should be an easy sell.
Biting the hand that feeds IT
