Re: Phones for the 0.1%
A surprising number of "serious" photographers admit to using phones for photography. For example the proprietor of Leicaphilia.com uses his iPhone regularly http://leicaphilia.com/a-day-in-paris/.
If I had an add on module like the Hasselblad mod I'd seriously consider a phone add on to replace my Panasonic Lumix point and shoot. That said, I would prefer a Fuji or Ricoh module since they are less pretentious and more technically astute than Hasselblad.