"The sooner you stop, the sooner you can do it all again."
Bingo!! I wish this was more recognized this with all these billion dollar companies.
Reminds me of an article I read in Readers Digest in the 80's about deep sea waste dumping. Exxon continued to break the law and just pay the fine for doing so, but apparently 1 month they forgot to pay the fine so they had to stop dumping, but just until they paid the fine so they could continue breaking the law.