It is quite interesting that...
in the face of all the breathless hoopla about foldable displays, Apple has remained tight-lipped.
It isn't a shock. Apple are never first to market as a rule, but take some time to get something shiny (and profitable) there. There is little indication that they have any enthusiasm for foldable, and the mass market, like it or not, do tend to pick up on Apple's lead. Look at payment services: there wasn't much real take up until Apple Pay arrived, then it started to grow. Samsung are desperately trying to innovate to steal a march in the high-end, fighting against apple on one hand, and Chinese competitors on the other. It needs to show something new. Perhaps they've overstretched a little too quickly for now.
Biting the hand that feeds IT
