So - what do WE give up as a result of this?
When Apply giveth, they take away, so what does the consumer lose with this update ? is it privacy (all stuff will now be opted in to go to icloud), or is it storage (due to the OS being bigger) or is it more little things are tweaked 'on' in the background where you will have to go into every app to see the effect ? or is it useless apps that Apple decides YOU need and you can't delete? More Marketing exposure ? There has gotta be something - always is!