Re: Dumb questoin.....
QTL (licensing) and QTC (chip-makgin) are two separate entities. Further, Qualcomm has argued in the recent FTC case that the full extent of their patent portfolio goes beyond chip-making -- ie there are other patented features that are not part of baseband chips, such as security, encryption, algorithms, etc... so the exhaustion doesn't apply.
Ericsson's 5G/NR licensing fee is now based on per unit licensing -- a tiered fixed cost per unit (and I believe there are two different tiers based on the cost of end-user device). A percentage based licensing also makes sense as it lessens the licensing fee burden born by low-cost manufacturers.