"Or they could just use that nice new fat fibre connection feeding the towers to give you decent fixed broadband to your village at a cheaper price perhaps? Having a connection not affected by environmental factors such as fog is a better option."
Not really - the fibre will likely cover a single path through the village and terminate at one location. You then need to have a method of providing decent speeds from that point to all the customers in the village.
Depending on the quality of the existing cabling, if the customers are at more than 1000 yards i.e the limit of current VDSL2 to provide faster speeds than ADSL2+), the only real options are new last mile cabling (expensive to dig in in the UK) or some form of wireless connection.