Reply to post: Re: Easily solved...

Facebook ad platform discriminates all on its own, say boffins

Anonymous Coward
Anonymous Coward

Re: Easily solved...

Hence why companies would be willing to pay more to advertise on Google to people who search for "men's golf shoes" if they are a company that in fact sells men's golf shoes. Or on Facebook to someone who belongs to three support groups for Crohn's disease if the company is selling something related to Crohn's disease.

Not everything works that way though, people don't search Google when they are looking for an apartment, or belong to Facebook groups called something like "looking for IT director job in Cleveland".

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