People do need it. Some of us already get much better speeds from a 4G connection than BTs "boardband" internet. Some of us use 4G as our main home connection with an Unlimited data contract.
Some of us are waiting for 5G to come along and will be upgrading the card in our routers to connect to it...
5G could actually offer solid competition to landlines in villages, especially on Three as they have the most frequency allocation, but it does mean they will have to actually upgrade the towers.
Im supprised this story is for Vodaphone, dint think they had 3G yet, sure dont anywhere I've lived.