Reply to post: Re: A pox on people behaving sterotypically

Facebook ad platform discriminates all on its own, say boffins

Draco
Mushroom

Re: A pox on people behaving sterotypically

There is a tremendous difference between If User.sex == 'female' then Display('cosmetics') and Match(User.interests, available_ads).

The first explicitly targets 100% of women (well, those identifying as 'female').

The second targets those who have expressed interest in things like: hiding skin blemishes, eyeshadow, comparison between Maybelline and Revlon mascara, skin toning, etc. It does NOT select 100% of women, only those who expressed interest in those sorts of things. In like manner, it does not ignore 100% of men, because it selects those who expressed interest in those sorts of things. Now, if 10% of women expressed interest and 0.1% of men expressed interest, then you would get women representing 90% of the target audience.

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