Reply to post: Targeted ads are as old as book printing

Facebook ad platform discriminates all on its own, say boffins


Targeted ads are as old as book printing

"Research showed that 90% of the ads for high end Swiss watches was targeted at white males between 40 and 60 years old that have a profile indicating they might have a higher management positions".

In the paper age we already had targeted ads. Putting ads for Ferraris, IWC watches and LearJet Gulfstreams in the Sun would have been a waste of paper.

Different classes of people could choose the magazines and newspapers matching their status in society.

Why do research on subjects which are established facts for centuries ?.

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