Reply to post: Targeted ads are as old as book printing

Facebook ad platform discriminates all on its own, say boffins

naive

Targeted ads are as old as book printing

"Research showed that 90% of the ads for high end Swiss watches was targeted at white males between 40 and 60 years old that have a profile indicating they might have a higher management positions".

In the paper age we already had targeted ads. Putting ads for Ferraris, IWC watches and LearJet Gulfstreams in the Sun would have been a waste of paper.

Different classes of people could choose the magazines and newspapers matching their status in society.

Why do research on subjects which are established facts for centuries ?.

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