Re: Easily solved...
But when it comes to Henley or TV channels, you are advertising to a self-selected group, not one selected by you. See the difference?
The ideal personalised advertisement is not one that is sent out based on the assumption of the advertiser. It is one based on it going to people who have indicated by their behaviour that they might be interested. And as any real direct marketing company will tell you, there is nothing more valuable than a targeted ad which goes to somebody who thinks "I've been wondering about that...".
Biting the hand that feeds IT
