Reply to post: Re: Easily solved...

Facebook ad platform discriminates all on its own, say boffins

Anonymous Coward
Anonymous Coward

Re: Easily solved...

The problem is that every time this story comes up people go all 'EU bans bent bananas' on it, and claim it means advertisers are going to have to waste money and put adverts for Ferrari in Greenpeace monthly and adverts for Greggs in Horse and Hounds.

Countries have laws, some of those laws ban specific forms of discrimination. Facebook et al need to ensure that they, their advertisers AND their algorithms respect those laws. You wouldn't let a newspaper off with an excuse 'we didn't mean the advert to say 'white men only may apply', it was just added by autocomplete by mistake' - so why should FB be forgiven?

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