Therein is a question that needs to be asked. Seatbelts in cars were "options" that you paid for but had no choice to take them. Seems like someone in sales had their head up a certain orifice to sell that way. Let's be real, an $80,0000 safety option is peanuts considering the cost of the aircraft and maintaining/flying it. And there are reputational costs... like if it's "unsafe" in the flying public's eyes, no one would want to fly on it.