If we go down this road all I have to do to win against my competitors is to get someone to start accusing them of anti-Semitism (works well if they've ever criticised Israel), sexism (helps if there are a majority of men on the board) etc. etc.
Generally referred to as a smear campaign (but not to be confused with 'test', although recent concern over numbers taking up the latter might suggest some actual confusion over the two)
Biting the hand that feeds IT
