Same here - to avoid VM shitty filtering and ISP logging. Also when I go abroad I get the same (few) IP addresses so I don't get the crap from the likes of Gmail (work-related email) telling me to log in via web browser, etc, instead of usual email client. More seriously when travelling to make sure that I bypass any dodgy wifi's DNS offering once the VPN connects so less chance of phising via that means.
The traceable use of the VPN is not an issue to me as if I know that if were up to something serious it takes a damn sight more than VPN use to avoid being discovered anyway!