Is this the Voova?
"As the company has evolved over the last four or five years, we decided that it was time to create a group name. We were originally a digital marketing company and started to develop some cloud based products, initially on a small scale."
https://voovagroup.com/news/interview-voova-ceo-mark-bond/
'Digital Marketing' - sympathy level has dropped somewhat...
'Cloud Based Products' - sympathy level still falling....
No backups you say? Well if they're looking for sympathy, it's in the dictionary between shit and syphilis