Reply to post: Re: discounting a limited number of handsets to CPW to try and get their huge pile of unsold

Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble

Anonymous Coward
Anonymous Coward

Re: discounting a limited number of handsets to CPW to try and get their huge pile of unsold

>A contradiction there - if you are right, selling a limited number cheap would not fix a sales problem. Once people know a price has dropped, getting it up again can take years.

Not a contradiction at all and is a well established marketing ploy

https://www.adweek.com/creativity/9-subtle-marketing-tricks-we-fall-every-time-we-shop-159332/

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