Same as the blockchain hype
I would like to know how investors earn their money, because they're so easy to waylay with magic words.
Last year you could literally walk over the heads of investors at trade shows wanting to invest in anything that had the word "blockchain" in it, even if it was evident from the most casual informed glance that it was utter BS.
I've now seen this so often that I consider the expression "a fool and his/her money" a default for the whole early investor market. It's idiotic beyond belief.