Re: Overpriced
I agree with your point but you are missing a few costs that Apple incur:
Service, warranty and sales support in the country of purchase.
A working mobile payments infrastructure via NFC
A proven software patching program running over multiple years.
(maybe) marginally less bug ridden software.
Now for £279 you can get all of the above with an Honor 10..... thats a more painful comparison still.
(Except maybe the marginally less bug ridden software - Im betting the Poco is similar to the Honor 10 in that respect). MIUI vs EMUI is probably much of a muchness.