Confess, pennance, "do it again"
this is what I expect from Fa[e]cebook.
After they confess, pay the fine, and the investigations stop, will they turn over a new leaf?
_I_ _DON'T_ _THINK_ _SO_!!!
Yeah, after they wash away their sins, with the fresh scented "sinner's soap" of FTC fines and promises not to do it again, it will merely leave them with that "do it again" scent so they can rinse and repeat...