Sounds very similar to a few years back when it suddenly became known that the company (of 24,000 employees worldwide) had a previously unknown group that included EVERY employee. I can't remember the original email, but it started off the inevitable "why am I getting this email" Reply-to-all scenario followed by some-one kicking off a whole chain of "never mind, it's nearly Christmas so Merry Christmas everyone" followed by 15,000-odd people all deciding to wish each other seasonal greetings... It was a complete mess!