It's not one size fits all
The story names "Greater Glasgow" as one of the benefiiting areas. Hahaha.
I live in "Greater Glasgow" - have had an EO line since moving in to a nearly-new house. No plans at all in the pipeline for that to be rectified, it seems.
I've got a Virgin cabinet outside the house, but I actually want real broadband with options for fixed IPs and all that.