Re: Rinse and repeat
No, that is a silly and incorrect assessment.
Originally computers were designed by electronics engineers. Then Bob Barton said they should be designed by the people who program them. He taught Alan Kay who went to Xerox PARC, then Apple. Apple said computers should be made for the end user (whether they know what they want or not).
Apple is full of very talented designers and software people. Engineers have always had to do what the designers wanted, not be constrained by the technology of the day. And yes that led to clashes between Jobs and engineers.
Many people just accepted (and still accept) the "that can't be done" of engineers. Apple and Jobs say – "well go away and work out how it can be done".
That is actually a very risky path.