Re: Why "net neutrality?" Simples.
"However, if a corporation is perceived to be acting against the public good, will that not affect their profits?"
When the corporation is the only supplier of the goods or services in question - no.
This may change when LEO internet becomes a "thing" - I see the biggest shakeups happening in the USA and in "repressive regeimes" - probably more in the former than the latter and I wouldn't be at all surprised to see attempts in the USA to make use of satellite services illegal in certain areas - some companies really are that narrowmindedly dogged in the pursuit of protecting their monopolies that they'll risk the Streisand effect on themselves and the legislators who enable them in order to keep it.