Re: Interesting shareholder attitude
If you look it isn't Amazon shareholders in general, it's activist groups that invest in various things as a means of getting their ideas across.
So it was accurate but misleading to go with the way this was presented.
You could get something similar with a group buying up some shares then pushing for McDonald's to go to a 100% vegan menu; while 'shareholders' may be presenting a view it doesnt mean it's representative of many of them.
I doubt Amazon will even blink at this.