Re: Wild West Days
"As a business owner you owe it to your customers"
You might think that's true. The reality is that most customers have no loyalty to you or the brand and will jump ship in a heartbeat."Goodwill" as a business intangible is very hard to pin down but in truth it's not worth very much at all.
If you do try to follow the espoused mantra and hold out for the best deal for the clients, you'll end up being eaten by the sharks.