"No, not that kind of Bounty..."
Indeed, the bar in the picture is a milk chocolate Bounty. Unlike that (and its plain chocolate sibling), the ill-fated and obscure Bug Bounty variant was significantly less successful, eliciting reactions such as "eew", "is that a centipede on top?" and "I think it was a mistake to print cockroaches on the wrapper".
The Bug Bounty was withdrawn in 1976 after just three months on sale, when it was replaced with a fondue-based version.
Biting the hand that feeds IT
