Re: Lack of decent content.
Actually, VR might well be something of a killer app for business purposes.
Take a lot of miserable staff in a big, open-plan office. Add in VR or AR systems so each team are presented with their own little space (a walled garden with a shady tree overhanging it would work fairly well), and add in headphones so the user can choose if they want to just hear chit-chat from their own team area, their own music or general noise.
Done well, VR/AR could also replace the usual forest of monitors with virtual windows hanging in space in front of the user; instant mega-big screen.
It wouldn't quite be a substitute for decent office space, but could improve existing poor office space somewhat.