Reply to post: Re: Yet to be convinced black Friday makes sense...

Black Friday? Yes, tech vendors might be feeling a bit glum looking at numbers for the UK

a_yank_lurker

Re: Yet to be convinced black Friday makes sense...

As I write this, it is Thanksgiving in the US. A holiday the vast majority have off with pay and those that are working often either get a extra money and possibly reduced hours. Many will also have Friday off as a holiday (4 day weekend automatically) or will take a vacation day tomorrow. So many will be off tomorrow also. So tomorrow (Friday) is a good day for sales as most will have the day off and can shop.

In the US the traditional start to the Christmas season is the Friday after Thanksgiving. For sometime retailers have been kicking off the holiday season with special sales on Friday. It is called 'Black Friday' according to lore because many retailers need the holiday sales to have a profitable year (hence 'in the black'). It is traditional in the US for Christmas decorations to go up after Thanksgiving.

Trying to import holiday practices such as Black Friday ignores the US context where it does make sense (sort of at least) over here. It would be like having the US observe Boxing Day because it is done in Europe when the US tradition so far ignores it completely.

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