@EveryTime
It seems unfair for the Mail to single out Aldi for selling similar looking products, as all supemarkets have been doing it for decades. But then, it's rather obvious that if you are selling ketchup, you're probably going to have a tomato on the label, or in the more specific case, that chicken sausages might come in a packet that is a similar colour to a roast chicken. PR luvvies think they are clever creating a brand, when it's an obvious set of attributes plonked on a label.