Mr Cook, I will share a beer with you anytime...
Thanks to Apple for finally refreshing their products, and taking the opportunity to remind us, that whilst they are a luxury brand, they have philanthropy at their core, looking after the interests of new and existing customers - graciously raising their prices from high to ludicrous, they're indicating they want customers to explore and see what other manufacturers offer, encouraging them to realise they can save 50% and get 200% more value..