<sigh> So instead of quietly getting the organisers to squash the improper usage of the name (which, based on this report, is done by a minority) those who find it offensive point out the connection between the name and buddles (local term).
The more you raise the fact that something is "racist" or "sexist", the more it gets re-inforced into the public psyche. I can only dream of being able to stop anyone pointing out the negative connotation of certain words ("gay", anyone?) for - say - a generation, and hopefully the next generation will never understand why this was ever a problem.
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