Don't think Amazon.com really want it....
Set up and promote Amazonian culture and heritage to the tune of $1m over four years.
Block registration of a long list of names under the .amazon extension given to it by the Brazilian and Peruvian governments.
Offer $5m in "credits" for Amazon goods and services – basically free Kindle e-readers and free AWS hosting services
That's not an offer that's an insult.
Here, have a few pennies as $1m is nothing to the international corp after all, and spread out of four years is even more measly. Ooh, threw in a few of their cheap tat and trinkets? May as well have offered them store credit that expires within a month or two.