I love AMDs new Chips, they are kicking butt all over the place now they have a great new CPU. However they seem to have forgotten to release an upgraded GPU in this cycle, the Vega64 can just about compete with the 1080 Cards but is completely blown out of the water by the new 20XX Series from NVIDIA.
If they could actually release a high end GPU that competes then I expect they'd start making ground in that area as well, after all freesync is a great technology and uses an open standard so you're stuck with the £200 Nvidia tax on a monitor that works with it.