Reply to post: Adapt or die

The march of Amazon Business has resellers quaking in their booties

a_yank_lurker

Adapt or die

To many retailers and resellers do not want to adapt to changing markets and blame their failure on who have the current heavy is. A while back over here everyone blamed Wally World aka Walmart for the problems many retailers were having. Now they blame Amazon. But in both cases the fundamental problems were internal not external. Idiots in manager are always a disaster, changing public buying habits have to be addressed by changes in how you do business. What worked 30 or 40 years ago will often not work today. Combine this with a badly overbuilt retail sector over here it is not surprising that many companies are in trouble.

The resellers have a fundamental problem which is much of what they sell have become semi-commodity products as the market matures. They will have to find a way to justify their prices to the customer or the customer will walk. Most have a strong sense of value versus price. If your price represents a good value for your product you have a good chance of making the sale. If your price is out of line to the underlying value eventually sales will dry up. This has nothing to do with Amazon or Wally World or next year's heavy; it is a basic fact of retail/reselling.

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