we all know it will actually take 10 mins
I really really hate that meme. The company director believed it and always halved or less the already optimistic R&D schedules. He'd also go behind the backs of R&D Director and team leaders and ask all the most junior people on the projects for estimates. He really thought (mid 1980s) that ST--TOS Scotty was really how engineering worked. Despite having a degree in Engineering. Promoted to management of a small R&D dept too early and then somehow ended up boss of a different Tech company.
Then in a panic later would insist on moving staff, transferring people from test and hiring. It EXTENDS delivery time to change the team. Making it too big creates communication problems. The lead HW & SW experts end up "managing" and creating new reports instead of doing design, bench debugging/development and programming. Clueless people end up creating schematics and code.
The projects then fail.
Most projects fail due to bad management, not the actual expert engineers. Or vulture capitalists. Yes, I'm bitter about all the wonderful project proposals and R&D projects in maybe seven companies that came to nothing over nearly 45 years.