An explanation?
"These are big coffee shop chains with bags of cash and immense marketing resources, so they can afford a few grand on an app that only needs to do two things: (1) pay for a drink and (2) tick your loyalty card."
Alistair, I thought that you were nearly as cynical as me (Well all right, I'm older, so I have more experience and practice). The truth is likely to be: At the marketing meeting that decided that they needed an "App", the 29 year old who was sitting fiddling with their phone said that this was easy. Said person then got in touch with their 29 year old mate's 26 year old brother "who was, yeah, really good". The brother leads an Agile team of a 23 year old and two interns who use 5 different 5GB frameworks of Apps development de-jour. The system was tested, once, by the 29 year old and then shipped...
Biting the hand that feeds IT
