The View From Rooms Afar .... with Future Control Centres.
That meaning has to be assessed in the light of (i) the natural and ordinary meaning of the clause, (ii) any other relevant provisions of the contract, (iii) the overall purpose of the clause and the contract, ...... https://www.theregister.co.uk/2017/02/23/barry_sookman_sap_vs_diageo/
The overall purpose appears to result in the third party stifling of novel first party progress.
Is that the Intention ... and Almighty Glitch for Fixing?