What the ISPs are trying to do is charge the end user for the connection, then charge someone else again for delivering the data to that internet connection.
No, the consumer still has to pay for it, just twice as Netflix, et al., will pass it along in the monthly bill. Actually, unless Netflix is billing by the amount of data passed to each consumer, it's not that inefficient save the costs of administering the billing process modified that way. However, Netflix and other providers do not pro-rate the bill for traffic so you end up with a "Tragedy of the Commons" problem. Those that use Netflix most are subsidized by those that use Netflix less, or least.
It's back to the ye olde "companies don't pay taxes, customers do." With increased market friction introducing inefficiencies in both cases.
Biting the hand that feeds IT
