No, Apple let you download a purchased movie from iTunes to an arbitrary disk drive of your choice. Said file will only be playable via iTunes on an authorised device, however. i.e. one that is associated with your iTunes account.
And fuck-all use that is to me if I'm not using an iTunes-compatible platform (Linux, Android). I have a test-machine that happens to have a redmond-flavored OS on it, which can be used for downloading music to play on the aforementioned Linux and Android devices (and converted to MP3 to play in my car), but I'm not going to be watching movies on it. So no movie sales to me. I'll stick with DVD for purchases, and streaming for everything else.