How on earth does the world cup increase sales of TV's?
Most people who watch football already have them.
It wasn't like it was widely available on UHD so no upgrade path. (BBC Iplayer: internet connection,smart television and if you were in the lucky first few thousand permitting. Also most TV's are hooked up via WiFi and we know what that can be like)
I personally just don't see it.
Biting the hand that feeds IT
